[designer’s comment] This website redesign for New York Event Space (NYES) showcased the large range of uses this small studio space could offer potential clients. Previously the studio had just a simple brochure site with a couple images mainly showing its origins as a photo studio—in this new site we created 4 main sections, each with 9 images from different events or shoots (larger versions of the images popped up when selected.) A number of different approaches was tried and eventually the grid design was settled on as a solution easy to navigate but also dramatic; this design also fit with our new branding approach for Capsule, including a previous print and event marketing campaign created by NYDL. The outtakes show other ideas that were tried, often using a wide crop to create a more cinematic effect and also to make the space look larger. Color palette is warm but slightly neutral to set off the main images. Typography: Helvetica Neue is the main branding font and Verdana is the text font. Tech note: In addition to site design and coding, NYDL advised on URL naming, managed domain registration and hosting, and then managed updates until the client could hire someone to take it over. Keyword research was done and all pages were coded for best search engine optimization (SEO).
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