[Producer's comment] This original custom website design for Northern Dutchess Alliance [NDA] followed a book design and brochure design produced at NYDesignLab. Out of this work came a new branding system, with logo design, graphic design and imagery used in all web and print marketing. Like many small, local non-profit organizations with limited resources, NDA came to us with a pile of Word and Excel docs along with an old logo which didn't work online. Out of this we edited copy for brochure, book and web, then sourced photography and developed a new look and feel which gave them a more unique and branded look that is also more accessible to their audience. A simple limited-color design uses strong photography and typography to add flavor. A poll from Poll Daddy was plugged in to give them a bit of interactivity without requiring any work on their part. The website contained a set of easily updateable, SEO-optimized modular HTML/CSS templates. For this site NYDL advised on URL naming, set up domain registration and hosting and then provided regular update maintenance. Later, NYDL trained NDA staff to be able to maintain the site on their own. The main font was Engravers Gothic from Bitstream.
[visit live site] Northern Dutchess Alliance website
CONTACT: FONT SHOP